We use the neuromarketing science to examine subconscious activities in monitoring brand communication, analyzing instore customer behavior, or tracking website journeys of visitors. Based on data, we change processes, creativity, and media to be most effective and closest to customers’ needs and desires.
JUST FOLLOW THE SCIENCE
Based on data, we setup creativity. In case of TV, we use emotional tracking to make commercials more understandable. In instore communication, we use encephalograph and eye tracking to improve creativity and increase sales. In online, neuromarketing helps us to improve UX and to focus on particular brand or product.