Magna

THE HOPE LIVES ON

At a time of wars and crisis, when people are strictly divided by their opinions, we gave them hope - a strong example of what makes sense in today's world - helping children in war.

SCIENCE

method

PSYCHOLOGY

Knowledge of deep psychological drivers of human mind guaranteed the campaign’s success. Familiarity creating personal bond, increased sensitivity towards “survival stories” or direct personal involvement of people into campaign created strong positive emotional impact and called people into action.

CREATIVITY

idea

MEET THE ONE YOU SAVED

Five years after a fundraising campaign to save lives of children in war areas, we found these kids and made them online-meet the ones who made the donations five years ago to save their lives.

We believe that combination of science and passion in creative process brings results in the form of effective communication, leading to increased brand attractiveness and consequently higher sales.
So, we build creativity solely on the grounds of insights coming from science. Only true, scientifically proven insights, can build firm bases for excellent creativity, which the target group can easily identify with.