THE HOPE LIVES ON
At a time of wars and crisis, when people are strictly divided by their opinions, we gave them hope - a strong example of what makes sense in today's world - helping children in war.
SCIENCE
method
PSYCHOLOGY
Knowledge of deep psychological drivers of human mind guaranteed the campaign’s success. Familiarity creating personal bond, increased sensitivity towards “survival stories” or direct personal involvement of people into campaign created strong positive emotional impact and called people into action.
CREATIVITY
idea
MEET THE ONE YOU SAVED
Five years after a fundraising campaign to save lives of children in war areas, we found these kids and made them online-meet the ones who made the donations five years ago to save their lives.