FROM A BAN TO A BRAND HIJACK
Sometimes a ban in a particular industry triggers an avalanche of creativity that results in the best solution for a brand.
SCIENCE
method
BRAND HIJACK
We let the “brand” of our ambassador Petra Vlhová “hijack” the brand of the betting company Niké. Semiotics teaches us that long term communicated graphic symbols, shapes or color combinations show strong inertia and keep their meanings in human mind autonomously. Thus, Niké became Peťa and this “brand marriage” works excellently.
CREATIVITY
idea
WHAT YOU SEE IS NOT WHAT YOU READ
As International skiing association banned the greatest skiing athletes from wearing betting companies´ logos on their outfits and equipment, we came with an idea to keep the logo, but change the words on it. So now, who sees Peťa is skiing, subconsciously sees Niké is betting.
We believe that combination of science and passion in creative process brings results in the form of effective communication, leading to increased brand attractiveness and consequently higher sales.
So, we build creativity solely on the grounds of insights coming from science. Only true, scientifically proven insights, can build firm bases for excellent creativity, which the target group can easily identify with.
meet us
Bajkalská 19/B
Bratislava
Slovakia