DESIRE FOR A CLEANER WORLD
People strive for cleanness. A clean energy, clean environment, clean social relationships or clean information, without any “dirty” moments. Lets’ give it to them.
SCIENCE
method
BRAND AUDIT (CULTURAL STRATEGY?)
Multi-dimensional brand audit revealed not only weak and strong sides of the brand, but also where lays the space of relevant market, social and cultural opportunities. So we have reshifted the brand in several dimensions in order to react to the actual needs of a modern man (consumer?).
CREATIVITY
idea
CLEAN BRAND TO MAKE A CLEAN WORLD
We have chosen the word “clean” as a representative of the ideal world, in environmental, social or political senses. SPP as a national authority brings the “clean world” to the people, through its products, services and communication.