BRAND AUDIT (CULTURAL STRATEGY?)
Multi-dimensional brand audit revealed not only weak and strong sides of the brand, but also where lays the space of relevant market, social and cultural opportunities. So we have reshifted the brand in several dimensions in order to react to the actual needs of a modern man (consumer?).
CLEAN BRAND TO MAKE A CLEAN WORLD
We have chosen the word “clean” as a representative of the ideal world, in environmental, social or political senses. SPP as a national authority brings the “clean world” to the people, through its products, services and communication.